Go beyond Google Analytics and use data to educate your clients
Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s [...]
A Summer Silent Client Doesn’t Have To Equal Lost Revenue
The only thing worse than losing a client is working with one who stalls. As an agency owner for 20 years, I have seen clients hesitate for every reason imaginable, and I've developed best practices to limit lost resources and [...]
Sell What You Do, Not What You Make
Agencies love to talk about their “stuff.” From event strategies to promotional packages, they get deep into the nitty-gritty. Although nuts and bolts might be great for a home renovation project, they don’t produce tons of revenue. What’s the problem? [...]
Make the next few weeks all about you
Even if you’ve had a spectacular year and you’re trying to figure out how to spend all of your profits — by now, you’re probably feeling a little weary. As agency owners and leaders, we’re not so great at slowing [...]
Six Simple Steps To Mastering Marketing Automation
Marketing automation isn’t a passing fad. The technology has completely transformed the worlds of marketing and advertising and will continue to do so in the coming years. While big names like Marketo, Oracle Eloqua and Pardot tend to dominate the conversation, [...]
The Biggest Advantages of Out of Home Advertising with Betsy McLarney
If you’ve been in the business for more than a decade – you’ve done a fair amount of outdoor advertising at some point in your career. But, when we say outdoor advertising, most of us think billboards. We’re very right [...]
Four Tips to Successfully Scale at Your Own Speed
Get this: Just one percent of startups scale correctly, while more than 70 percent end up in a half-grown wasteland. This is the new discovery of 10X-E founder Jason Goldberg, who recently spoke at the Western Cape Funding Fair about the rocky [...]
How to Increase B2B Sales with These B2B Sales Techniques with Ryan O’Donnell
The typical agency owner isn’t a natural salesperson. They don’t enjoy chasing after business but they love engaging a prospect once they walk in the door. The idea of cold calling in our business has always been dismissed as “never [...]
How to Market Your Digital Agency
Understanding how to market your digital agency is a common issue plaguing new agency owners. Entering into a new space isn’t easy, whether by a conglomerate or a brand new startup. Take Uber, for example: The ride-sharing company has taken [...]
Your agency owner wants you to be successful
I got an email from an AE who had attended one of my workshops. She was frustrated because her client called her boss (the agency owner) directly about an issue. She felt like the owner undermined her role with the [...]