Why Your Agency Should Implement a Value Added Marketing Strategy with Sam Mallikarjunan
Our job as an agency is to provide value to our clients and help them woo and win their best potential customers. After all, marketing, according to Peter Drucker, is about understanding the customer so well that the product or [...]
Your Employees Aren’t Practice Dummies to Test Management Styles On
If you don’t manage people well, they will find someone else who will. According to The Mercury News, Americans are quitting their jobs at the highest rate in 16 years. In January alone, 2.2 percent of the entire American workforce [...]
Diversify Your Staff For Deep And Meaningful Results For Your Clients
Despite its roots in liberal San Francisco, Uber lacks equality. Uber's diversity report revealed minorities are underrepresented, especially at higher positions. Blacks and Hispanics fill only a small percentage of company roles, and other Silicon Valley giants have similar demographics. [...]
Five Mistakes That Will Bankrupt Your Agency
These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. But all that noise can drown out the real reason you’re in this business: to make money. The truth is that you’re trying to [...]
Four Ways Mentoring Employees Leads to Company Growth
Regardless of the type of business you own, your staff is your greatest asset. It’s crucial that you’re getting the most from your employees, and you do this by actively mentoring employees on your stellar team to produce growth for [...]
Growth-Driven Design: A Smarter Approach to Profitable Web Development with Luke Summerfield
Web development seems to be a constant conundrum for most agency owners. It’s hard to hire and it’s even tougher to make money on web projects these days. On top of the profitability issue, there’s the scope creep and timeline [...]
Four Questions To Ask Before You Think About Adding A Minority Partner
Agency owners want to reward their best employees and prevent them from leaving. Obviously, the best way to do both is to offer equity or to become a minority partner in the agency, right? Not so fast. Crafting a pair [...]
Everything You Need to Know About Working at a Virtual Company with Gerald Sexton
Technology has brought many changes to the workplace and one of the biggest has to be the ability and desire to work remotely. Many agencies swore they’d never allow an employee to work from home – be it down the [...]
The Advantage Agencies Have In The Recruitment Game
It doesn’t matter whether you’re in a large suburban market or a small rural one. It doesn’t matter whether you’re a big shop, a small shop, a specialty shop, or a digital shop. Agencies across the country are struggling to [...]
Building An Internal Content Strategy for the Long Haul
You have to tell a story — a great story — to get people to listen. You need to create a narrative that grabs and holds their attention. This isn’t easy, and there are many misguided attempts to master “storytelling” [...]