What is the Purpose of a Leadership Team?
A great leadership team and the right leadership team aren’t always the same thing. Finding what is the purpose of a leadership team and how to fill it is difficult for many agency owners. Often, business leaders think they can [...]
How to Catch Up on Work with the Right Systems & Processes with Terry Ogburn
I don’t know about you, but I never feel quite caught up and haven’t learned how to catch up on work in full in a long time. Thanks to my high tech Post It Note strategy (every night I list [...]
That Potential Client Is Judging You So Focus on Making a Good First Impression
No, thin-slicing isn't a phrase to describe the way you cut a loaf of bread; it's a term that denotes what we do upon first meeting people. According to Oregon State University professor Frank Bernieri, people make immediate judgments about others from [...]
Add Creative Director To The Endangered Species List
Three decades ago, every agency had a creative director role, often filled by someone best described as “eclectic.” What other personality type could possibly generate the big ideas that fulfilled clients’ needs? As a copywriter, I was paired with an [...]
How to Find Top-Level Freelancers to Help You Grow Your Business with Nathan Hirsch
One of the most common challenges agencies of all sizes are facing right now is finding the right people to add to the team, especially as it relates to learning how to find freelancers who are capable of doing the [...]
Your boat can only carry so much weight
Agency owners are, for the most part, some of the bravest people I know. They have put everything on the line to start/own their agency and every day, they face and move past tough decisions. But if there’s an Achilles [...]
Three Ways I Fill My Travel Lulls With Pockets Of Productivity
In the last year, I boarded a plane at least once 48 weeks out of 52. And I’m not alone in my travel habits: In 2016, Americans went on close to 460 million business trips. I used to be convinced [...]
Win The Talent War Through Student Loan Reimbursement
In 2016, student loan reimbursements were called the trailblazing benefit of 2017. With several young employees in my business, I’ve seen just how heavily these debts weigh on college graduates and even those in their 30s and 40s who continue to [...]
Six Ways To Dramatically Improve Your Agency’s Content
During a recent podcast, my guest, C.C. Chapman, made a rather blunt statement about agency content creation. His assertion? Every day, agencies violate the “speak human” mantra. Instead of treating potential and current clients respectfully, they throw out acronyms and gibberish, [...]
Everything You Need to Know About Starting a Podcast in 2018
I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come [...]