You Must Treat Your Agency Like A Client To Truly Define It
In a saturated market of lookalikes, potential clients don’t want to hire the same agency everyone else is hiring; they want something different. To stand out and provide that experience to its clientele, an agency's leaders must identify what makes [...]
The Secret to Success for Agencies—The Sales Playbook
One of the first areas that many ad agency owners look to delegate is sales. Maybe they started their own firm because they liked the creativity and not the business side. Maybe they enjoy sales but it just takes up [...]
How To Level Up Your Agency And Gear Up For Growth
Doubling your agency’s size from roughly 35 employees to 65 employees serves as the leveling-up stage where you take on bigger and better clients (and often better employees to serve them). As an owner, you’re no longer in the weeds [...]
How to do a content marketing audit in 8-steps (plus, best practices for fixing your content)
It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful of articles pull in the largest percentage of [...]
The Ultimate Guide to Agency Partnerships
Strategic agency partnerships are one of the top lead generation methods. If you’re an agency owner then it is easier to get into partnerships with other agencies than it is to acquire new clients. Reach out to companies that are [...]
How To Stay In The Sweet Spot Of Agency Size
From an anthropological perspective, the evolution of agencies follows a predictable path, regardless of geographical location or market focus. Consequently, all five-person agencies tend to have key similarities; the same holds true for agencies boasting 200 or more team members. [...]
What’s Your New Business Strengths Profile?
Have you ever found yourself in a position of being forced to do something you felt you weren’t suited to do, that was a poor fit for your business strengths? My life partner has a small 4-seater airplane, a Piper [...]
Are You Tracking These Essential KPIs in Your Agency?
Do you know which employees are most profitable? Which marketing campaigns are most successful? Where your most qualified leads are coming from? How many sales you will get next month? And perhaps most importantly, why? Essential KPIs (key performance indicators) [...]
The Work-Life Balance is Dead: How to Achieve Perfect Work-Life Blend with Scott Beebe
The work-life balance is dead in 2018: it’s time to work towards work-life blend. When I was a kid, my “work dad” would come home from the bank in his three-piece suit and he’d go upstairs and my “home dad” [...]
How to Calculate Advertising Agency Commission Rates
I have been teaching the AE Bootcamp and Advanced AE Bootcamp for over a decade, and one of the things that always surprises me is how few AEs understand how to calculate advertising agency commission rates on media buys. When [...]