Strategic agency partnerships are one of the top lead generation methods. If you’re an agency owner then it is easier to get into partnerships with other agencies than it is to acquire new clients.
Reach out to companies that are similar to your agency and ask them to send over their overflow work. It is the easiest way to build a base of clients.
Let’s look at how to break down your strategy for agency partnerships into the steps mentioned below for the sake of easier implementation.
Define a Goal for Outreach. Let’s say for instance you run a small dev-shop. You do a little bit of direct client work, but you want to get almost all of your deals through partnerships. That’s your new outreach goal. You will want to define what you are looking for and find a company that matches your goal.
Define a Client Profile. What company would be the perfect client for your agency? Rank companies based on their hourly rates. If it is not possible to find the hourly rate because of the company size, then there are two places where you can look for this information. One is super specific to agencies, like clutch.co, and the second one is LinkedIn.
Go to LinkedIn. Define the search criteria as mobile app development agencies in the United States with hundred or two hundred employees. LinkedIn allows you to search for specific criteria, for example mobile app or even further specific searches like IOS. Filter your search results by specifying company expertise, number of employees, or other specifics. You can change the target to get more results. Once you’ve found a company that matches your search criteria, you have found a good pool of leads for agency partnerships.
For companies that have between 100 to 200 employees, contacting the president or the managing director will be the best move. Make sure they are a good fit by going through their profiles. Make sure that they’re doing everything you need by visiting both the personal and company profiles. LinkedIn offers a feature called Premium Insights that allow you to see the data of the companies you’re studying. This feature allows you to take a look at the company’s employee growth rate.
Guess the Email Address. To find emails you can use emailhunter.co. They offer a bunch of emails for free. It’s as easy as typing in the associated domain name for which email you’re looking for. After guessing the email address, you can use a free tool in Gmail called Full Contact that allows you to confirm you’ve got the right email address. It will show you the full profile of the receiver.
Three Things to Prepare for a Partnership Meeting
What do you need to prepare for meetings about agency partnerships? Do you need hundreds of informational papers? What sort of research will you need to have? To answer all of your questions, we’re going to discuss how to get the most out of a partnership meeting.
- Background Introduction of your Company. The first thing that you need is a four to five sentence background on your company. These sentences should explain what your company’s all about and who you are. How did you come up with the idea for your business? What are the events that led you to starting your agency? Why do you exist as an agency? It’s a good idea to write down the answers to these questions and practice before the meeting.
- Your Approach to What You Do. This part would require another four to five sentences on why you do the things that you do. Share your development strategy; for example, is it holistic? If it is, then how does it cater to the needs of a specific platform? Will you be using a customized approach towards solving the problem? Think about why you formed this company and what problem you are trying to solve. Think about your team and what separates your team from any other team in the world. This should all be similar to how you introduce your company to your clients.
- One Solid Case Study. This case study should cover at least one industry that the focused company can understand. If you’re looking at an enterprise company, show a case study on an enterprise company covering how you did a great job for them. If the focused company works on start-ups, present a case study on similar clients of yours.