Awards Are More Than Fancy Paperweights — They’re Good for Your Agency
Everyone eagerly awaits Hollywood’s most glamorous red carpet moments. They want to see who the lucky dates are, who gets too tipsy, and who takes home a gold statue. But why should Hollywood have all the fun? Creative agencies deserve recognition [...]
Sales Prospecting: How to Talk to Prospects & Win their Business with Robin Boehler
Prospects. Ever thought about dating them? Sounds odd I know but my podcast guest Robin Boehler has developed a matchmaking skill between clients and agencies that is bar none. Robin is the co-founder of Mercer Island Group, a boutique marketing [...]
Marketers, There Isn’t an Algorithm to Finding The Perfect Agency
From Match.com and OkCupid to Hinge and Tinder, online and mobile applications are taking the dating world by storm, however, the algorithm-driven processes used by these sites don’t work for finding agency relationships. Data-centric tools such as Sortlist claim to [...]
Ready to Retire From Your Business? Avoid These 4 Mistakes
You’ve poured a lot of time and effort into building your business and watching it grow. In fact, you’ve probably built a contingency plan to troubleshoot any emergency that’s thrown your way, but what you may not have thought about [...]
Why Now Is the Time to Start Planning Your Exit Strategy
Thinking about the end is never fun. Neither is planning for it. So it makes sense that business leaders would avoid planning for the day they sell their company or step down from their role. Without a clear exit strategy, however, [...]
Podcasting 101: The Ultimate Podcasting How-To Guide with Rob Walch
2000 to 1. That’s the ratio of bloggers to podcasters. If you’re blogging and not podcasting, you should keep that ratio in mind. Don’t get me wrong, I’m a blogger from way back and I will always blog. But we [...]
Agencies: Stop Thinking Like a Vendor and Act Like a Partner
In the formerly monogamous advertising world, polygamy now reigns. The modern version of the client-agency relationship leaves many agencies longing for the "Mad Men" era of sole partnerships, 9-to-5 schedules and heavy drinking by 3 p.m. -- but those days [...]
‘Helpfulness’ May Have a Delayed ROI, But Hang in There Anyway
About five years ago, a business owner requested a meeting with my team to help rebrand his company. When we met, he set down a three-ring binder filled with copies of my weekly marketing column and said, “I’ve been reading [...]
Why Processes are Important: Your Agency (Not Your Clients) Should Come First
Anyone who’s ever worked in an agency knows how demanding clients can be. If you keep your clients happy, you’ll keep your agency happy, right? Wrong. As an agency owner, it’s all too easy to get sucked into the day-to-day [...]
How to Utilize A/B Testing and Conversion Optimization to Drive Sales and Leads with Justin Christianson
“It doesn't really matter what you're selling because, at the end of the day, we're dealing with people.” But people can be tricky – why do they do what they do? Most of us have figured out that we do [...]
