Positioning Your Agency as a Thought Leader Using Niche Blog Posts with Michael Gass
“We’re a full service integrated marketing agency. We partner with our clients.” Sound familiar? Is this how you describe and position your agency? Hopefully not if you want to attract the best clients for your agency. Generalist agencies don’t [...]
The Biggest Challenges Agencies Face Today with Michael Farmer
Running or owning an agency is not easy. And it seems that these agency problems and challenges are getting tougher to face every year. Many agencies are watching their workloads grow while their fees and profits seem frozen in time. My [...]
The 4 Most Common Financial Mistakes that are Costing Your Agency Money
Whether you like it or not, there are several financial mistakes being made in your agency today that are costing you money. You’re in business to make money, so every step you can take to prevent these mistakes is worth [...]
Building Your Business for the Future with Jason Swenk
One of the goals of many agency owners is to build a business that has enough value that someone will want to buy it from them down the road. If you got a call with a cash offer for your [...]
Agency best practices — what to do when your client is stalled
Short of losing out on work, I'm not sure there's anything more frustrating then when a client is stalled on a project. You know how it goes. Client calls with their hair on fire. You move heaven and earth to [...]
Developing A Content Marketing Strategy that Actually Works with Joe Pulizzi
Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event Content Marketing World [...]
What Does Scope of Work Mean?
One of the most annoying and expensive aspects of running an agency is when you do a lot of groundwork on a project and then the client pulls the plug before you've been paid. The phrase is actually an American [...]
Agency best practices — the new overtime law (2016)
The Department of Labor has finally decided how/when they’re going to roll out the new overtime law which is going to have a huge impact on agencies. And it’s not just agencies. It’s estimated that the preparation and management to stay [...]
Understanding Agency Finance and Business Valuation with Donya Powell
A lot of agency owners are accidental agency owners. Do you remember the day that you looked around and realized that you were running a business? For many agency owners, that wasn’t really the plan. And even if it was [...]
Public Relations Strategies and Tactics for Your Agency with Don Beehler
The communications world has changed drastically in recent years and practicing effective public relations strategies and tactics are no exception. Gone are the days of only having to know one or two reporters or knowing all of the potential publications [...]