Solving Wicked Problems for Your Clients with Gareth Kay
Every agency wants to be their client’s go to partner. It’s not enough to deliver top notch creative or marketing strategy. Today’s clients (as we learned in our CMO research study) want an agency who can think beyond marketing and [...]
Looking Ahead into the Future of Business for Agencies
As agency leaders, we’re as good as our last idea. So we’re always on the lookout for fresh thinking and emerging trends to take to our clients. But how do we do that in today’s overloaded information age where there [...]
Hey agency owner – have you defined your values, mission and vision?
You help your clients do it every day but have you defined your values, mission and vision? As you preach to clients, it’s vital to every business that they have a clear idea of who they are and what they’re [...]
Painless Prospecting for New Business with Tom Martin
As times change, so must agencies. AMI does some research every summer and in talking to CMOs across the country, it's been very clear that clients are no longer interested in only working with just one agency anymore. In fact, [...]
Understanding Customer Value-Based Pricing as a Pricing Strategy with Ron Baker
Everyone in the agency business has a deep hatred for two aspects of your business. The billable hour and the timesheet. My podcast guest, Ron Baker, believes agencies should do away with both. (I disagree with him on the timesheet [...]
Hey agency owner — are these must read books in your office library?
An agency owner recently asked me for my list of must read books so she could stock up and encourage her team to dig in (and no doubt herself as well) and so I thought it made sense to share [...]
How to Prevent Internal Fraud from Happening in Your Agency
Internal fraud. Two words that strike fear into the hearts of any agency owner. It’s not a subject that we want to talk about but it’s a real danger for agencies. And while most agency owners think that it could [...]
Tips for Creating, Sustaining and Building Your Agency with Mitch Joel
Throughout the entire process of building your agency, you have a lot on your plate. Depending on where you’re at in the life of your agency, you may be struggling to eat something other than ramen noodles or on the [...]
Why the Written Word is More Important than Ever in Business with Jody Sutter
Words matter. They’re often an agency’s go to tool for clients and biz dev. Your prospects spend time on your website, follow you on social media, and read your content long before they ever reach out to you – so [...]
The Evolution of Digital Marketing in the Agency Space with Nick Westergaard
A lot of agencies are still trying to figure out how to wrap their arms around digital since the evolution of digital marketing - what it means, how they deliver the benefits of it to their clients, what parts of [...]