An agency owner recently asked me for my list of must read books so she could stock up and encourage her team to dig in (and no doubt herself as well) and so I thought it made sense to share the list with all of you.  

I don’t like books that are big on theory but not on tangible ways to put those theories into play so all of these books are good reads with lots of practical takeaways.  They’re in no particular order after the first 3 — which are the best business/marketing books I’ve read.

Selling the Invisible — Harry Beckwith

Becoming a Category of One — Joe Calloway

Radical Leap — Steve Farber

The Automatic Customer — John Warrilow

Hug Your Haters — Jay Baer

Everybody Writes — Ann Handley

Smarter, Faster, Better by Charles Duhigg

The Power of Habit by Charles Duhigg

Start with Why by Simon Sinek

Contagious by Jonah Berger

Tipping Point by Malcolm Gladwell

The Challenger Sale by Matthew Dixon

Predictably Irrational by Dan Ariely

The Go Giver by Bob Burg

To Sell is Human by Dan Pink

The New Rules of Marketing & PR  by David Meerman Scott

Blue Ocean Strategy by Renee Mauborgne

Growth Hacker Marketing by Ryan Holiday

Crossing the Chasm by Geoffrey Moore

The Secret to Closing the Sale by Zig Ziglar

Misbehaving by Richard Thaler (not what you think it’s about — it’s a business book)

Hooked by Nir Eval

The Human Economy by Wayne Pacelle

The Miracle Morning by Hal Elrod

The Third Wave by Steve Case

The Ideal Team Player by Patrick Lencioni (I think all of his books are good but this, IMO, is his best effort)

The One Thing by Gary Keller

Drive by Daniel Pink

Traction by Geno Wickman 

Eat that Frog by Brian Tracy

Switch by Chip & Dan Heath

Mastering the Rockefeller Habits by Verne Harnish