Are agency AEs underperforming because of their boss (yes, you agency owner)?
A couple weeks ago, I spent two days leading a workshop for account executives. In AMR's AE Bootcamps -- we talk a lot about how an AE is basically running a division of the agency and is responsible for the [...]
Social media/content marketing workshop just for agencies – grab a seat quick!
The odds of winning new clients is significantly higher if they're the ones who call us. Learn how to "do" social media so it drive leads to your door. It's time for your social media efforts to result in real, [...]
How many hours should ad agency employees work?
How do you track billable time in an agency, and how many hours should ad agency employees work? This is a question that comes up all the time in my work with agencies. The expectation in terms of a work [...]
Dear Agency Owner – no one reads your agency blog because it sucks
There have been a lot of articles, blog posts, tweets and speeches of late that are all lamenting that many agencies are closing their blogs because no one reads them. Most tiptoe around the "why" suggesting that people are getting [...]
Managing in a renewing economy (part two)
Agency management can be a challenge as the economy teeters back and forth between recovery and residual crud. Things feel like they're getting better and according to all the agencies we're talking to -- they are. But it's not all blue [...]
Where do you get your intelligence?
One of the biggest challenges for agency leaders today is stay on top of the trends, shifts and ever-shifting landscape so they can help their clients stay plugged in. It's tough to find reliable sources that aren't either so well [...]
Managing Your Agency in a Renewing Market (part one)
Don't get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You've survived it and have earned the right to celebrate. A little. But now is not the time to take [...]
Digital only agencies aren’t making the grade
According to the Q2 Pearlfinders Index, which is digital marketing research based on interviews with more than 4,000 marketing executives across all industries -- digital and social media services have become more sought-after disciplines, while consumer PR, though still popular, is becoming [...]
Commandments For Running An Advertising Agency
Several years ago I ran across a little ditty by Joe Adams that I've kept around just to re-read and remind myself of what business I'm in. Joe called it his Commandments for Running An Advertising Agency. It's a good [...]
How do you train your account executives?
If you were being truthful about account executive training in your agency -- you just said, baptism by fire. We hired them and on their first day...took them to a client meeting and it was off to the races. The [...]