Hey agency owner – do you have an internal content strategy?
Many agencies know how to create and implement marketing and content strategies for their clients, but when it comes to their own business they often miss the mark. Instead the thorough and well thought out plan they’d present to their [...]
Agencies need to behave like consultancies
At Agency Management Roundtable (AMR) we've been preaching this for years. Agencies need to get out of the "making stuff" business and get into the business problem solving business. Agencies need to behave like consultancies. We need to shift from [...]
How to make time to work on the business
Every agency owner knows that they need to devote more time and attention to their business but they're so busy helping clients with THEIR business, it's tough to carve out the time to take care of your own. Any time [...]
What clients want from their advertising agency
This article discusses client retention strategies, and explains what clients are truly looking for from their ad agency. In our AE training (both the bootcamp and the Account Service Advanced Training) we ask the participants to make a list of [...]
How Much Money do Marketing Agencies Make?
How much money do marketing agencies make? Learning how to move your advertising agency to value based pricing means you’ll need to talk a little differently to both your internal staff and your clients. It’s going to take some effort [...]
Value Pricing Strategy for Advertising Agencies – It’s Time
Value pricing strategy for advertising agencies? Yes -- the time has come. At several of our AMR network meetings, we've had Ron Baker, author of Implementing Value Pricing come speak. Agency owners are fired up after being exposed to Ron's [...]
The One-Time-Only Rule (OTO)
I have never met an agency owner who believes they don't leave money on the table when it comes to a change order request. No agency is great at change orders and most -- are abismal. You have to get [...]
Do your AEs bristle at the word sales?
Be honest agency owner, you know that your account executive team is great. But sometimes they struggle when it comes to actual sales. Enter our account executive sales training workshop. 67% of an agency's new business revenue comes from existing [...]
Do you know your agency’s sales life cycle?
Every business has a sales life cycle and communications agencies (whether you're an ad agency, digital, PR, etc.) are no exception. It used to be pretty straightforward -- you either chased after a prospect or met them at some networking [...]
Advertising agency non-compete agreements
A non-compete agreement form is like fire insurance. It's a sickening feeling to see the smoldering ruins of your just-burned house, and wish you'd bought the insurance policy. The time to create your non-compete agreement is before you get burned. [...]