Hey agency owner – are you running your business as a business?
Most agency people are creative, hopefully innovative and client minded. All of which is great on its own, but can fall short when it comes to running your business as a business. Even though the thought of systems, formulas and [...]
The 5 Best Ways Agencies Can Save Money on Legal Fees This Year
As a lawyer who advises ad and marketing professionals, I’m regularly reminded by clients that excessive legal fees are not a fun way to spend marketing dollars. This is understandable, and to me it’s also a somewhat welcome point of [...]
What your agency employees want from their boss
Have you ever wondered what your agency employees want from their boss -- AKA you? I just spent two days with a room full of account executives, teaching them how to add more value to their agencies and their clients. [...]
Hey agency owner – how do you build your team?
The staffing model for agencies has changed dramatically over the past decade. It used to be that everyone has to be under one roof, working the same hours and available for face-to-face conversations at all times. But now with remote [...]
How agencies should use content to attract prospects
Content marketing is all the rage but most of it is just packaging. Frankly -- agencies have been using content marketing for decades for their clients. It's not new. But what I think is new is the idea that agencies [...]
Resolve to collaborate more in 2013: Agency Networks work
A personal development network is a great way to grow as an agency owner and employee, and your agency will succeed because of it. Back in the early days of my agency career, I worked for a shop that would [...]
Hey agency owner – how do you deal with digital?
Not too long ago, anyone and everyone with a computer who knew how to build a website was opening up a digital agency. Traditional agencies fought against that with hiring a digital ninja or two and creating a silo within [...]
Hey agency owner – how do you tell your story?
Every agency is wrestling with content creation these days. But sadly, most content is still too sales-y and lacks a compelling story that’s meaningful and memorable. As we all know — creating great content isn’t just about regurgitating sales bullet points. [...]
Building your agency’s internal content strategy
Over at The Agency Post, I talked about my concern that agencies don't seem to have their act together when it comes to their own internal content strategy. As I said in the post -- what I find both interesting [...]
One page business plan template for agencies
Every good agency is big on planning for their clients. They facilitate strategic plans, they build marketing plans and they guide clients through the process of developing a digital strategy that can be woven into their overall communications plan. But [...]