Client Retention Strategies: Are You About to be Fired?
Client retention strategies are critical in your agency -- especially considering one third of all advertising agency clients expect to change agencies within the next 12 months. Let me rephrase that for you -- one third of all clients are going to [...]
Agency owners need to trust their gut
I talk to advertising agency owners all day long. We talk about staffing issues, new business challenges and the angst that comes with clients. My job is to listen, ask good questions and try to help the agency owner sort [...]
What Does An Account Executive Do?
If you're wondering what does an account executive do all day in a successful agency management system -- you've come to the right place. At Agency Management Institute (AMI), we've trained hundreds of account executives, helping them understand their role [...]
Hey agency owner – are you taking care of your largest asset?
Your people are your agency’s largest asset. They’re also your biggest investment. Despite that — most agencies do not have an actual plan for attracting, retaining and growing the right people. And they certainly don’t have guidelines for how to [...]
Hey agency owner – is new business a priority?
For most agencies, the day new business becomes a priority is the same day the big client walks out the door. We all know that’s not the right way to build our agency — but it’s a default of because [...]
Ten Ways To Motivate Agency Employees
Here are some questions you should be asking yourself when wondering how to motivate your employees: Can you name ten ways in which you motivate your agency employees? Can you name one? Or are you too busy putting out fires to [...]
Ad Agency Principals: Tired of being treated like a vendor?
<A guest post by Rosemary Breehl> Smart Ad Agency principals are getting a seat at the CEO’s table and they’re doing it by building client relationships. It’s a new day out there for all of us. Competition is tougher. There are [...]
Hey agency owners – how do you bill your clients?
In the past, agencies billing by the hourly billing made sense, but times have changed. The way business is delivered, the way clients see their agencies and the way agencies see themselves is significantly different. The good news is that [...]
Hey agency owner – how innovative are you?
How often has a prospect or client come to you asking for a brochure, app or some other tactic when it’s actually not what they need? The truth is — clients often don’t know what they need, but they know [...]
Advertising agency owners take money out of their own pocket to stay overstaffed
I have found that most agency owners are very generous people. They love the people they work with and want to create an amazing working environment. They are also very slow when it comes to firing an employee – whether [...]