Hey agency owner – do you have an integrated digital strategy?
Having a flexible, integrated agency with a digital emphasis isn’t an option, it’s a necessity. It’s the rare client that doesn’t just assume that you have some expertise in digital. And yours would be the rare agency if the transition [...]
Hey agency owner – have you made the transition from corporate to small business?
Many people dream of starting their own businesses. Making the transition from a corporate to small business environment can either seem deceptively simple, or can feel like you’re the only one speaking a language you understand. Assuming that processes and [...]
How to Find Prospects for Your Business
Here is a tip on how to find prospects for your business, agency owner: Don’t waste your time chasing after every person interacting with your content, you’ll drive yourself crazy and it’s not worth the time. Here’s why: Agencies are [...]
Account Executive Training
We just wrapped up one of our account executive training workshops -- we call it the Advanced Account Executive Bootcamp. A great group of dedicated account executives who all want to lead their team to even greater success. Whether I'm doing [...]
Hey agency owner — fire someone today
Yes, you heard me right. I am talking to you, the agency owner. And I want you to fire someone today. In doing so, you'll improve employee morale. You're thinking I must be the Scrooge of agency life -- suggesting [...]
Hey agency owner – are you competing against the big guys?
In this era of instant access to just about anything, clients are seeking out not only a good product but a personalized experience and human connection. Mass produced options may be convenient for customers and cost effective for corporations, but [...]
The perfect new business specialist for your agency
I work with hundreds of agency owners a year. We spend a lot of time talking about what's working and what's not working. If there's one common frustration among agency owners it's the hunt for the perfect new business specialist [...]
Hey agency owner – have you created a business plan for your agency?
Are you the kind of person who is better at solving someone else’s problems than your own? Do you see the same pattern in your agency? Do your clients get the benefit of strategy and planning and yet you can’t [...]
State of the Agency
Some interesting stats on this infographic created by Levelwing.com. They tell quite a story. How close to your story is it?
Hey agency owner – is every person on your staff a good writer?
Social media has had a real impact on not only our ability to communicate but how we communicate. Emoticons, twitter sized 140 character thoughts, tiny urls, etc. The “ease” of communication has also led to a decline in how to [...]