Advertising agency management tip — employees first
Looking for tips on advertising agency management? Look no further. I just attended a Disney Institute event where I was reminded of Walt Disney's business philosophy. I am paraphrasing here, but basically Walt said, "If you take good care of [...]
What does an advertising agency consultant do?
There are a small handful of advertising agency consultants out there and each of us serves our clients a little differently. I thought it might be helpful for you to see our ad agency structure and how we define the [...]
Hey agency owner – your culture is a big deal!
If you’re like most business owners, you focus on your accounts and clients. The bottom line, after all, is important. But have you considered the impact your agency’s culture has on that bottom line? What kind of culture do you [...]
Who should be driving agency new business efforts?
Looking for the silver bullet for agency new business efforts? I could sell a great new business person to agency owners all day long. They don't just want one -- they hunger for one. In fact, they're so hungry for [...]
Hey agency owner: accomplish more by doing less.
As a CEO, you’ve built your business to be strong and competitive, you’re proud of your successes, and you’ve probably learned a few lessons along the way. One of those lessons probably is that you can’t do everything yourself. But [...]
Hey agency owner – do your clients sing your praises?
If a prospect was to ask your current clients about your agency, what would they say? If you don’t know, then you need to. You may do a great job singing your own praises, but it’s equally, if not more, [...]
All we want is a loyal client
Is there such a thing as a loyal client? I think we all know a few. But the truth is, most agencies hang onto a client for 3-5 years and then they're looking around. If we're really honest with [...]
What is an Account Executive in Marketing?
What is an account executive in marketing? What does account executive training consist of? In most agencies, an AE's first day consists of: A "fill out all the paperwork" meeting with your HR/accounting person A quick tour of the office, [...]
Build a better agency with better hires
Are you tired of thinking you've found a great new employee only to be disappointed again? You can definitely build a better agency with better hires. An advertising agency can be a tough place to work: We live in a [...]
Hey agency owner – how do you monitor and measure your agency’s financial health?
We’ve talked about the advertising industry’s love for gross billings. But again, gross billings is a misleading metric. So much of your result is impacted by the kind of services you’re offering your client and what the cost of goods [...]