Hey agency owner – how can you accelerate your agency growth?
The day to day functions of an agency can be both thrilling and chaotic. And when you’re in the heat of the moment, it’s often easy to forget to revisit your long term plans and strategies. And more so, those [...]
Hey Agency Owner – How’s Your Thought Leadership Strategy?
We work hard to help our agency clients embrace thought leadership as a way to position themselves as a premiere choice among their competitors. Which means we need to walk our talk, eat our own dog food or whatever cliché [...]
Hey agency owner — your agency’s morale begins with you
If you're frustrated with the attitude permeating your agency, I'd like to remind you that your agency's morale begins with you. You must improve your own attitude before you begin to improve employee morale. I get it. I've owned my agency [...]
Hey Agency Owner — Give your employees context and connect the dots
Sometimes I think as agency owners we forget to connect the dots for our team in an agency management system. Remember when you were a kid and your parents started to talk about something and then in the middle of [...]
Hey agency owner – New research reveals that CMOs don’t want just you
Agency Management Institute has partnered with Audience Audit (a firm that does custom attitudinal segmentation research) and Luth Research (Provided the audience research panel) to talk to CMOs and business owners across the US about how they feel about and make decisions about [...]
Agency owners: Isn’t it time to get a real agency new business program?
Most agencies believe they don’t have an agency new business program. They say that they their business development strategy just relies on referrals and growing their current clients. And it’s working great. But they’re wrong. They do have one. Here’s how [...]
Hey agency owner — Should PR be part of your mix?
I work with over 200 agencies a year and the ones who are really crushing their AGI goals are the ones who have blended digital and PR into their shops. The addition of PR into a traditional ad shop (even [...]
Hey agency owner – are you finding the agency of record model a thing of the past?
As the marketing world changes, so does what the client thinks they need. It used to be that agencies could handle print, broadcast and PR of even a big brand easily. Now, those brands are turning to several agencies to [...]
Hey agency owner – how do you solve the agency talent dilemma?
Do you find yourself looking for that perfect staff addition after there is already a crises in motion? Do you feel rushed to fill a position, only to be frustrated by the shallow depth of the prospect pool? Does everyone [...]
Hiring the right employee — sometimes your diamond in the rough is really just a lump of coal
Hiring the right employee is always the goal -- but so often -- not the reality. Many agency owners particularly suck at hiring. Worse than not hiring the right employee -- agency owners suck at firing the wrong ones. If there's [...]