The day to day functions of an agency can be both thrilling and chaotic. And when you’re in the heat of the moment, it’s often easy to forget to revisit your long term plans and strategies. And more so, those long term strategies are often kept in the executive suite.  But how can you expect your team to help you achieve those goals if they don’t have a clear picture of where the agency should be heading?

I wrote the following article for Branding Magazine to talk about how you as the agency leader can engage your staff in both the long and short term goals for growth.  Sharing the plan with the team will not only will you improve staff engagement, but increase your agency growth and keep you on track to meeting your goals.

Do you share your financial goals with your staff? If so, how often? In how much detail do you discuss them?  What have your results been? Share your experience with us.