For most agencies, the day new business becomes a priority is the same day the big client walks out the door. We all know that’s not the right way to build our agency — but it’s a default of because of the lean model agencies run. Truthfully, how much of a priority is new business for your business? How important is it to your business plan? You all know that the desperate scramble to get new clients takes longer than you want and isn’t as fruitful as you need it to be.
B2B Marketing asked me to write about ways to avoid the last minute new business crunch. Do you have a new business plan? If your business has one, does your staff have time to pursue opportunities? How can you make it a priority?
I’d love your thoughts on the following article.