In the past, agencies billing by the hourly billing made sense, but times have changed. The way business is delivered, the way clients see their agencies and the way agencies see themselves is significantly different. The good news is that there are options that make much more sense for the way agencies operate today.
iMedia Connection asked me to explore this topic and to talk about the alternatives to the old school way. Does your agency still run on billable hours? How does that impact your ability to offer solutions to your clients? How does it impact your client relationships? Let me know…