Submitted by Ignition (a BABA Summit sponsor)   If you’re running a creative or marketing agency in 2025, chances are you’ve already increased your rates or are seriously considering it. According to new data from Ignition’s 2025 Agency Pricing & Cash Flow Report, 97% of agencies plan to raise prices this year. But pricing is [...]

This may be one of the hottest debated topics when it comes to agency math.  Many generalist accountants want to include ALL labor expenses in your cost of goods.  Others, want to just include your billable staff in cost of goods and count your non-producers as overhead. All of them are wrong when it comes [...]