There are a small handful of advertising agency consultants out there and each of us serves our clients a little differently. I thought it might be helpful for you to see our ad agency structure and how we define the role in our work with small to mid-sized agencies. An advertising agency consultant is: 1) [...]
I work with hundreds of agency owners a year. We spend a lot of time talking about what's working and what's not working. If there's one common frustration among agency owners it's the hunt for the perfect new business specialist for your agency. I hate to tell you but your hunt for the new business [...]
Some interesting stats on this infographic created by Levelwing.com. They tell quite a story. How close to your story is it?
I talk to advertising agency owners all day long. We talk about staffing issues, new business challenges and the angst that comes with clients. My job is to listen, ask good questions and try to help the agency owner sort things out and plan next steps. Truth be told -- it's an easy job. Because [...]
Every agency owner knows that they need to devote more time and attention to their business but they're so busy helping clients with THEIR business, it's tough to carve out the time to take care of your own. Any time I chat with an agency owner, they admit they struggle with the same issue -- [...]
How much money do marketing agencies make? Learning how to move your advertising agency to value based pricing means you’ll need to talk a little differently to both your internal staff and your clients. It’s going to take some effort and time to make the shift. Earlier I talked about why value pricing should matter [...]
Value pricing strategy for advertising agencies? Yes -- the time has come. At several of our AMR network meetings, we've had Ron Baker, author of Implementing Value Pricing come speak. Agency owners are fired up after being exposed to Ron's ideas and leave, ready to either start or continue their transition to value pricing. The [...]
How do you track billable time in an agency, and how many hours should ad agency employees work? This is a question that comes up all the time in my work with agencies. The expectation in terms of a work week ranges from 37.5 hours a week to 50 hours a week although most agencies [...]
For the past 12 years, Agency Management Roundtable has conducted an annual salary and benefits survey looking at the trends in small and medium sized agencies. The survey results report allow agency owners to compare their salaries by position with how the rest of the country's salaries. The results are also presented by agency size [...]
Looking for ad agency project management software? You're not alone. I don't think there is an agency on the planet that doesn't struggle with managing dozens if not hundreds of projects on a given day. So many details, so many cooks in the kitchen and so many consequences if a single detail gets lost, misunderstood [...]
