What is your agency worth? How do you know? What’s involved in an agency valuation? Once you understand your agency’s value, you can decide what tactics you need to take to improve that number. Staffing, technology, training, expansion and compensation. These are just a few of the elements that play a role in the valuation [...]
Podcasting has been around for a while but it is really becoming very mainstream. It’s a wonderfully effective way to connect with your audience on a personal level in a format that has gotten very easy to access and consume. There’s nothing wrong with blogging or creating video content but podcasts are so easy – [...]
New business, new business, new business. It’s something that I find myself talking to agency owners about every single day. Unfortunately most agencies are so busy retooling their business development program to chase new prospects that they forget their most important new business target – their current clients. 70% of your new revenue should be [...]
Almost every agency owner I know wants to write a book. How about you? Is this the year? If so, where do you start? Where do you go? How do you do it? How do you stay disciplined enough to get it done? There’s a huge difference between wanting to write a book and actually [...]
Clients rarely fire an agency over something big. It’s actually a build up of little things that erode trust and begin to wear on the relationship. Over time, the relationship is so damaged, no one inside the client organization is willing to fight to keep you. Are your account service teams focusing on the little [...]
Every agency owner believes that they’ll sell their agency some day. But the truth is, most agency owners are not doing anything to make their business sellable. 90% of all agencies just close the doors one day. There’s nothing wrong with that. You can make a good living and pull extra money out every year [...]
All you need is love. The Beatles put it to music but my podcast guest Steve Farber has taken those words to heart and put them into action! Steve is an advocate for extreme leadership and has built his business on the framework of love, energy, audacity and proof (LEAP), the four characteristics of an [...]
Humorist Dave Barry once said, “If you had to identify, in a single word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be “meetings.” Most of you feel the same way. The last thing you need is another meeting but I am here [...]
Developing outstanding customer service. Inspiring unwavering customer loyalty. Creating passionate customer advocates. We all want it. We all need it. But how do we get it? “I think at the end of the day all you have to do to be different and be remembered is just be a little bit better than what we [...]
Start with the end in mind, as Stephen Covey taught us. But you’re not going to get there without intentionally putting together a plan and then measuring your progress along the way to make sure you are meeting or exceeding your own expectations. The key in all of that is being intentional. You teach your [...]
