"Like most business owners, you probably wish there was more time in the day. Finding the balance between meeting necessary deadlines and keeping space to be creative can be tough. But creativity in business is essential, and losing it means losing out on innovation, efficiency and (ultimately) revenue." In this piece I recently contributed to [...]
"A well-constructed creative brief is an essential tool for any creative project. Yet somehow, many creative briefs fail to live up to their potential and leave creatives with uninspiring work that ultimately wastes time, energy, and resources." In this piece I recently contributed to AdvertisingWeek.com, I discuss how to ensure your marketing strategy performs to [...]
Most of us aren’t thinking about what’s happening next week, let alone 10 years down the road in day-to-day business operations. But it’s very important to understand how decisions today could impact the future value of your business. This article will break down everything you need to know about what you should focus on to [...]
You might think that only a full-time, on-site employee can handle your agency’s work, but the reality is that remote and contract workers may have more specialized knowledge than your current team. In this piece I recently contributed to SpinSucks.com, I consider how agency owners can make contract workers team members rather than people to [...]
In last week’s newsletter we started the conversation about how important it is to understand how our current clients are feeling about our work, our people, and our value. And yet, customer satisfaction surveys are rarely done well. We’ve all been on the receiving end of bad customer surveys. They ask us too often. They [...]
Client satisfaction surveys are nothing new and yet, they are often done poorly. The saddest part of when they’re done badly is that most agencies are missing a huge marketing opportunity. Yes, it’s wonderful to get the data points that you’ll glean from the survey but there’s also an incredible amount of goodwill and soft [...]
Inefficiencies could cost you as much as 30% of your revenue. They could also be wasting 26% of your team’s day. In this piece that I recently contributed to MediaPost.com, I discuss how to challenge conventions and find ways to improve upon your processes and procedures.
Do we ask enough questions when we pitch a new client? In a recent article I talked about how to assert some control over a new business pitch. Not in an aggressive, “give it to me” kind of way. Rather more like the skilled push-and-pull of a pair of well-matched tango dancers. One way to [...]
Although women have made great strides in the business world, the number of marketing agencies owned by women is unusually small. It's time to change that. In this piece I recently contributed to MarketingProfs.com, I discuss three steps to help you change the course of the industry for the better and how you can pave [...]
Scaling your business requires many moving parts that can work in conjunction with each other. As a former agency owner, I know the challenges of growing a business. Out of my frustration, I developed the systems and processes we offer to our clients today. Why You Must Optimize Your Agency Operations When you start a [...]
