Pinterest has evolved from a playground for hobbyists, wedding planners, and generalist creatives to a site that offers serious advertising advantages. However, many marketers do not realize they can leverage it for everything from brand recognition to direct sales. In this piece I recently contributed to SpinSucks.com, I discuss four key tips in how to [...]
You have a duty to everyone who trusts you. Part of that duty is making sure you don’t leave the legacy of your organization up to chance. In this piece I recently contributed to Forbes.com, I discuss how to to ensure the longevity of your agency by preparing your people for when and if [...]
Whether we like it or not, the end of the year is fast approaching and a new one is close behind it. Have you started thinking about your agency’s new business plans for next year yet? I’ve seen—and created—my fair share of annual new business plans. Some were good, some not so good. The good [...]
Everyone has different needs at different times, and your potential clients might not need you right now. There's nothing you can do about that. Remaining relevant by investing in business development initiatives, however, is something you can control.
Your employees are some of the greatest advocates for your agency, which means it is critical to help them understand your agency’s identity. From day one, new hires should get a sense of what your agency is, what its mission entails, and what sets it apart from competitors. In this piece I recently contributed to SpinSucks.com, [...]
Over the last three months, I’d been having a similar conversation with many agency owners. The conversation starts something like this: “We can’t afford to hire anyone but we’re struggling to get the work done.” We do a little math and realize that they have the right number of team members. As I ask [...]
Even if you’re gifted at improvisation, you shouldn’t make it a regular practice. Unfortunately, too many agency owners overlook that fact and pay the price, including me. In this piece I recently contributed to Forbes.com, I discuss how to master your calendar and win back control of your time.
I’ve had this problem for a while. I feel it impeding my ability to do my best, most important work, and yet, I haven’t faced it before. Oh, I give it lip service or a half-hearted fix, but nothing sticks. Today, I took the first step to truly eradicating from my life. Why am I [...]
Pinterest has evolved from a playground for hobbyists, wedding planners, and generalist creatives to a site that offers serious advertising advantages. However, many marketers do not realize they can leverage it for everything from brand recognition to direct sales. In this piece I recently contributed to SpinSucks.com, I discuss four tips for marketing success with [...]
You have a duty to everyone who trusts you. Part of that duty is making sure you don’t leave the legacy of your organization up to chance. In this piece I recently contributed to Forbes.com, I discuss one of the most reliable ways to ensure the longevity of your agency is to make sure people [...]
