How to Onboard New Hires to Be Better Advocates for Your Agency
Your employees are some of the greatest advocates for your agency, which means it is critical to help them understand your agency’s identity. From day one, new hires should get a sense of what your agency is, what its mission entails, and what sets it apart from competitors.
In this piece I recently contributed to SpinSucks.com, I discuss how from the second a new hire joins your agency, you have an opportunity to educate them to serve as advocates.
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups