Everyone has different needs at different times, and your potential clients might not need you right now. There's nothing you can do about that. Remaining relevant by investing in business development initiatives, however, is something you can control. In this piece I recently contributed to MarketingProfs.com, I discuss how you must consistently invest in business development to [...]
I would like to thank AMI for giving us the opportunity to share something that we at Workamajig are very passionate about; helping creative agencies optimize their workflow and increase accountability to improve performance. For over 30 years, Workamajig has been helping agencies streamline their operations and unclog their bottlenecks –first as a consultancy [...]
Economic forecasters are warning that the American economy may soon enter a recession if we aren't already in one. We're in a time of economic uncertainty, unprecedented inflation, and two straight quarters of GDP decline. Rising interest rates have businesses holding off on making significant capital investments, and that, in turn, is contributing to [...]
We’ve been doing some initial strategic planning in the hallowed halls of AMI and one of the questions that keeps getting batted around is… what if we changed our own rules? It’s led to some very intriguing conversations and “what if” scenarios. And no doubt will continue to do so. I think as business owners [...]
It doesn't take long for most of us to buy a pack of gum. It can be a matter of minutes from the moment we feel the need arise to the moment we become 100% owners of that gum and pop a piece in our mouths. There was little deliberation or weighing of options. [...]
Primed with this knowledge and the motivation to advocate for your agency, your employees can naturally win over prospects in organic, genuine ways. In this piece I recently contributed to SpinSucks.com, I discuss how to educate your new hires to serve as advocates for your agency.
Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now.... In this piece I recently contributed to DemandGenReport.com I discuss, how this critical distinction between advertising mediums makes inbound marketing much more effective than outbound marketing. [...]
I was on a flight last week, and it was a few minutes past the time that they should have closed the cabin doors. The pilot came out and got on the PA system. Here’s what he said: “Folks, you know when the captain comes out of the cockpit to talk to you, it’s not [...]
Every agency has a website and social presence. Companies can shop around and compare options without much regard for geography before coming to a consensus. If you don't define your focus and establish your expertise, you'll be just another face in the crowd. In this piece I contributed to MediaPost.com, I discuss how to leverage [...]
Agencies aren’t in the business of selling—at least not advertently. Rather, your goal is to help clients grow their businesses. Account executives play critical roles in delivering on that promise. You can help accomplish this task by giving them space to get to know their clients, plan their approaches, and ultimately understand their roles in [...]
