Want to Develop Your Agency? Establish Your Unique Expertise
Every agency has a website and social presence. Companies can shop around and compare options without much regard for geography before coming to a consensus. If you don’t define your focus and establish your expertise, you’ll be just another face in the crowd.
In this piece I contributed to MediaPost.com, I discuss how to leverage your expertise in a specific area and show buyers what makes you unique, and then use that distinction to make a name for yourself in the marketplace.
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups