Everyone has different needs at different times, and your potential clients might not need you right now. There’s nothing you can do about that. Remaining relevant by investing in business development initiatives, however, is something you can control.

In this piece I recently contributed to MarkingProfs.com, I discuss how to avoid these six “kisses of death” that undermine business development so you can ensure you stay top of mind even when potential clients aren’t actively engaged in your marketing funnel.