Podcasts

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”     What you’ll learn about in this episode: Two types of agencies: “Artisan bakery agencies” (every project they produce is custom made for a client) and “Wonder Bread factory agencies” (where they follow systems and processes to produce the same limited set of things for every client) Why clients often work with both of these kinds of agencies, sometimes even at the same time Misconceptions owners of both kinds of agencies have about each other Assessing what type of agency you own (and why it may fall in the middle of these two types) Some of the pros of running an “Artisan bakery agency”: you can hire millennials, you can be a partner for your […]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] David J.P. Fisher (D. Fish) is a speaker, coach, and best-selling author of 7 books including the best-selling “Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection” and “Networking in the 21st Century: Why Your Network Sucks and What to Do About It.” Building on 20 years of experience as an entrepreneur and sales professional, he combines nuanced strategy and real-world tactics to help professionals become more effective, efficient, and happy. He helps them understand the new landscape of Hyper-Connected Selling, where social media, networking, and old-school sales and communication skills are the key to providing value and staying relevant. He lives in Evanston, IL – next to a huge cemetery which helps him appreciate the value of every day.     What you’ll learn about in this episode: Why you can’t rely on referrals for new business Networking: why it’s relational — not transactional How to build your network so it’s stronger and serves your business better Why size matters in your network — and why not every connection has to be a strong one Leveraging the social capital you create and making the ask at a time where you don’t come off as desperate How to build and nurture relationships Why young professionals really need to work on building their network The power of the one-on-one and taking the opportunity to build deep relationships with people Making sure social media is actually in service of your network building Why the way we sell has to change in response to the change in the way people buy How to sell by being the expert and guiding people through the information they already have Using […]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Robin Boehler is a co-founder of Mercer Island Group, a boutique Marketing and Management Consultancy, a pre-eminent agency search consultant to clients and growth advisors to agencies of all sizes in the world. She loves making matches between agencies and clients. She thinks of the review process as a form of dating and loves helping agencies put their best feet forward.     What you’ll learn about in this episode: Getting the agency-client relationship right from the very beginning Why truly differentiating your agency is so crucial The importance of doing your research on a prospect before ever speaking to them and how to do it well Why you should never start out a pitch talking about your agency (and when is the right time to do so) Why networking is the best way to get the opportunity to have quality conversations with prospects How to spark curiosity in communication to prospects Robin’s strategy for reaching out to connections that you haven’t spoken to in a while Why you shouldn’t hold back a really smart question just because you don’t want a competing agency to hear it Why each conversation you have with a prospect is the only one that matters Why you must show true interest in a prospect’s business and then learn from what the prospect tells you   The Golden Nugget:

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN) having joined Libsyn in 2007. Prior to joining Libsyn, he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” in 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, and the Sacramento Kings/Monarchs to name just a few. He is also a monthly columnist for Podertainment: The Podcast Magazine. Rob is a member of the IAB Podcasting Working groups. Rob started podcasting in 2004, and is the host of the award-winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBCs Kudlow and Company), and Leo Laporte (TechTV, G4 TV). Additionally, Rob is host of Today in iOS (iPhone) Podcast, the first and largest podcast about the iPhone and also the KC Startup 411 podcast which covers the Kansas City Startup scene. Since 2004 Rob has presented at well over 100 events about podcasting.     What you’ll learn about in this episode: How Rob moved podcasting from his hobby to his career The biggest and most important trends in podcasting Why you should record a couple podcasts before you release your first one — but not so many […]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Justin Christianson is a 15-year digital marketing veteran and #1 bestselling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.” He is also the co-founder and President of Conversion Fanatics, a full-service conversion optimization company, and the host of the weekly podcast CMO Roundtable.     What you’ll learn about in this episode: How Conversion Fanatics was born Why you have to track and learn why people do what they do The basics of conversions Big mistakes people make when attempting to get people to convert How to start testing for conversions How to get your clients to actually do case studies Some of the most surprising things Justin has learned from conversion testing What makes an employee good for conversion work Why split (A/B) testing and conversion optimization are two very different things Why you must approach working with other agencies for a client with no ego VR and video: why these two technologies are only going to grow in the future How Justin stays on the cutting edge How to pick the clients that are right for your agency   The Golden Nugget:

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”     What you’ll learn about in this episode: Reasons to build a leadership team Why you should never start a leadership team out of frustration or overwhelm Why your leadership team is a great place to mentor employees ready for the next level How building a leadership team fits into your succession plan What kinds of employees should be on your leadership team (and why you shouldn’t just look at employees with certain titles) The huge decisions that you as the agency owner have to make before having your first leadership team meeting What leadership team meetings should accomplish Why every leadership team member needs to leave the meeting with a goal to accomplish before […]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Gene Hammett turns everyday entrepreneurs into FORCES of nature in their market. He sorts through the complexities of business strategies to help you “be THE choice, not just a choice.” Gene has been a business leader for 20+ years. He started and ran multiple million dollar companies. He succeeded, failed, reinvented himself, and succeeded again. He can pass along to you the key lessons he’s learned in the process so you can have a business that is both successful and fulfilling. On his podcast, Leaders in the Trenches, Gene has interviewed hundreds of world thought leaders and best-selling New York Times authors. Gene has been featured in Forbes, Success Magazine, Business Insider, and INC Magazine. Gene is also a regular contributor to Entrepreneur Magazine. In all of his keynotes, Gene uses personal stories and humor to clarify key points. This message is a unique approach to how stepping out of your comfort zone, thinking differently, and innovating can lead to increased market share and trusted authority status. Gene always gives powerful strategies to be implemented right away to create immediate results.     What you’ll learn about in this episode: Why Gene became a coach after losing 3 million dollars The real reasons you should be speaking (it’s not a speaker’s fee) Why you shouldn’t shy away from the “breakout” sessions at conferences as a speaker The opportunity for diverse speakers Why being a generalist is dangerous for speakers Why great content rules over speaking skills Giving attendees permission to come and find you instead of trying to sell from the stage Why you need to build relationships before filling out the speaker submission form How to figure out […]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Not only does Lisa believe in enduring partnerships that matter, but she actively participates in creating them. Having consulted on and managed agency reviews including Lee Jeans, Panera Bread, and Subaru – just to name three of the reviews AAR has conducted for clients in virtually every major industry – Lisa tackles and solves the most vexing agency search challenges and has enabled hundreds of marketers to meet and/or exceed their business goals. Described as an agency search consultant whose unique perspective is highly valued, Lisa counsels both marketers and communications agencies on their business and branding efforts. In addition to her role as a consultant, she has created a new business service center for agencies by co-founding Access Confidential in 2005. The comprehensive new business research tool has become the go-to resource helping communications agencies to prospect smart and avoid the pitch! Lisa also works with the academic world including Wharton’s Future of Advertising Program, as well as teaching as an adjunct advertising professor at NYIT. Many of her articles on the subject of client/agency relations have been printed in industry trades such as Forbes, Huffington Post, Advertising Age, Adweek, and HubSpot Blogs Agency Post. Lisa is also part of the industry speaking circuit presenting at national conferences including AAF, HOW Design Live, Mirren, and Ad Age Small Agency Conference. Lisa recently wrote the book “@AARLlisa: New Biz in 140 Characters (or less).”     What you’ll learn about in this episode: The simple mistakes agencies make in the new business search process Why complacency is a big problem for agencies The importance of continuing to court your current clients Why chemistry is so vital in an agency-client […]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] John Heenan is a former Chief Marketing Officer / New Business Leader at a variety of small and mid-size agencies responsible for business development and agency marketing. Before that, he worked on the client side managing advertising and agencies for big global brands like Sony, Phillips, and Uniden. He has created and managed successful business development programs for small, medium, and large agencies generating millions of dollars in agency revenue. He has managed multi-million dollar ad budgets as a client, hired talent, built competitive advantage, and inspired great outcomes in support of business objectives. John has also worked with some of the top innovative brands and aggressive advertising agencies in the world in both traditional and digital channels. Having been on both sides of the client-agency relationship, he has a unique understanding of what clients want and what agencies deliver. Today he is putting that experience to work for a small group of agencies who struggle to grow.     What you’ll learn about in this episode: The experiences John had on the client side that led him to working on matching up agencies and clients Why cohesive culture throughout the agency matters for clients Why you must treat your agency as your #1 client Crafting the first impression that leads will have of your agency The importance of getting crystal clear on what your agency is selling Director of Delivery: an important role inside modern agencies to make sure agencies deliver to clients Why agency owners need to get out of the day-to-day and focus on new business What John does differently to help agencies with new business Why your agency needs to be rapidly changing   The […]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS, and The Coca-Cola Company. He is the co-author of the International bestseller “Content Rules” and is also the author of “Amazing Things Will Happen.” He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from). C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal. C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family.     What you’ll learn about in this episode: Social Good: giving your employees an opportunity to make a difference How to pick the right cause for your agency to support Don’t be too humble: why you need to talk about the non-profit work that you do The International bestseller “Content Rules” C.C. co-authored Speak Human: the most violated rule from “Content Rules” Differentiation: what makes your […]