Episode 368:

One of the best ways to establish yourself as a thought leader in your industry and get more right-fit clients is by publishing a book. Often, the people who don’t want to publish a book fall into one of two categories: those who don’t think they know enough (or think everyone knows what they do) or those who think they have the “secret sauce” and don’t want to give it away willingly.

Our guest, Henry DeVries, is here to tell us why everyone has it in them to get published, why it’s the best way to find new clients who are a great fit to work with your agency, and the seven best ways to market the book once it’s written.

This episode is packed with tips that will teach you exactly how to set yourself apart from other agencies and get clients contacting you for work, not the other way around.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

right-fit client

What You Will Learn in This Episode:

  • Why a book is the #1 marketing tool for an agency
  • How to identify the topic of your book
  • Why giving away your secrets will leave potential clients wanting more
  • Why you know more than you think you do about your industry — so write about it!
  • The “Magnificent Seven” of marketing your new book
  • The spectrum of “getting published” and building your body of work
  • Having a book as a legacy piece for your agency and your accomplishments

“That's one of the truths — a book is the number one marketing tool, and speaking about the book is the number one selling strategy to find new clients.” @indiebooksintl Click To Tweet “Marketing's no big deal if you're a marketing expert. But to your prospects, this could be like stem-cell research or how electricity works. It is fresh and new information and proves your expertise.” @indiebooksintl Click To Tweet “Our research has shown that the more you give away, the more people are convinced there's something behind the curtain you're not sharing.” @indiebooksintl Click To Tweet “Offer help, not hype.” @indiebooksintl Click To Tweet “My books are my children. And like my children, I expect them to take care of me in my old age.” @indiebooksintl Click To Tweet

Ways to contact Henry: