At UGURUS, a business school for digital agencies, my team and I spend thousands of hours a year consulting and coaching owners in groups or one on one. Our aim is simple: To help you achieve freedom in your business and life. One of the ways we do that is by helping digital agency owners [...]
Every day across the globe, agencies are working hard to differentiate their clients and help drive their clients’ growth. These agencies use the art and science of positioning to help their clients stand out from competition in an important and authentic manner. Sadly, most of the agencies doing this fine work have not worked the [...]
You have to tell a story — a great story — to get people to listen. You need to create a narrative that grabs and holds their attention. This isn’t easy, and there are many misguided attempts to master “storytelling” as a marketing tool, especially with how popular and buzzworthy this phrase has become of [...]
Agencies are beautiful, chaotic places to work. The nature of creative client work means the agency is always in a state of flux, growing and pivoting as clients do. The ability to adjust quickly is critical to survival, but it makes it all too easy for the agency vision to get lost in the daily [...]
For many unemployed young people, the job hunt is a dismal pursuit. Books about resume writing state the importance of “standing out,” but it’s hard to showcase your achievements when everyone around you has comparable triumphs. Even that stellar academic history becomes a minimum requirement when colleges are handing out As at record highs. You’ve listed [...]
One of the biggest issues that agency owners and other key staff that are charged with agency new business face is getting on the radar screen of their prospects. This is where a small business marketing technique could come in handy. Read on for more. Even when you have the experience, knowledge and chops to help a prospect move [...]
Here’s the ad agency structure kernel of truth you’ve been denying for too long. You can’t own/run a successful, scaleable agency and still be in the weeds of client work. You just can’t do it. I work with 200+ agencies a year and whether they’re small (1-15 people) or large independently owned agencies (100+ people) [...]
Are you tired of thinking you've found a great new employee only to be disappointed again? You can definitely build a better agency with better hires. An advertising agency can be a tough place to work: We live in a world of high pressure, tight deadlines, and demanding clients. Let's face it, they're all part [...]
We just wrapped up one of our account executive training workshops -- we call it the Advanced Account Executive Bootcamp. A great group of dedicated account executives who all want to lead their team to even greater success. Whether I'm doing the advanced training or the Bootcamp for more entry level AEs -- we spend quite [...]
Client retention strategies are critical in your agency -- especially considering one third of all advertising agency clients expect to change agencies within the next 12 months. Let me rephrase that for you -- one third of all clients are going to FIRE their current agency within the next 12 months. Do you think that your marketing [...]
