advertising and marketing agencies Archives - Agency Management Institute

Guaranteeing Your Work Using Predictive Marketing with Stephen Woessner
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Guaranteeing Your Work Using Predictive Marketing with Stephen Woessner

Agency Operations, Evergreen, Industry Trends, Lifelong Learning

Guaranteeing Your Work Using Predictive Marketing with Stephen Woessner

I know and work with a lot of agency owners who do incredible work for their clients but very few of them are willing to guarantee that work with predictive marketing and write their clients a refund check if it doesn’t deliver the results. Are you willing to guarantee your work? To make that kind [...]

By Drew McLellan|

Client Retention Strategies: Are You About to be Fired?
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Client Retention Strategies: Are You About to be Fired?

Agency Management, Client Relationships

Client Retention Strategies: Are You About to be Fired?

Client retention strategies are critical in your agency -- especially considering one third of all advertising agency clients expect to change agencies within the next 12 months. Let me rephrase that for you -- one third of all clients are going to FIRE their current agency within the next 12 months. Do you think that your marketing [...]

By Drew McLellan|