Agency Training

Hey agency owner — 2016 Content Conferences for Agencies

I recently had an AMI agency ask me which 2016 content management conferences for agencies I would recommend they consider putting into the budget. First -- bravo to the agency for actually baking professional development into their budget.  Most agencies underspend in this area and it costs them their best talent. A recent survey showed that agency employees consider being sent to a workshop, conference or other professional development opportunity as being equal to a 17% raise. Whether they are telling you or not -- your people want to keep getting better.  You have a responsibility and frankly it's just smart business, to help them sharpen their saw.  Do they have a responsibility too?  You bet.  I wouldn't send anyone to a conference or workshop if you don't see evidence of them also trying to learn on their own and them bringing that new knowledge into the agency as a teacher. You co-own the responsibility and the best employees are the ones who are hungry to learn and to teach their peers. And of course, whether they want to get better or not -- you NEED them to get better.  You invest so much into your people and they are your primary source of revenue, so you'd better keep investing in them. In our world today -- even if you know everything today, you will be woefully behind in a blink if you don't keep adding to your knowledge base. So your folks need to keep improving.  If not, you have to keep trading up and that gets very expensive. And it should go without saying but I'll say it anyway -- YOU my agency owner friend also need to keep sharpening your skills, knowledge and exposure [...]

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