Creative provides the largest opportunity for marketers today. But with limitless creative decisions... How can you be sure you’re nailing every choice you make? The rules for digital marketing can sometimes feel too fast-paced. Our world is full of ever-changing targeting and privacy restrictions, especially due to the updates ushered in by iOS14 and Google’s [...]
Content creation is hard. It’s a vital part of modern marketing, it feeds SEO, and nearly every customer I talk to—SMB, digital agency, publisher, you name it, they all struggle. For digital agencies especially, multiply “this is hard” by a list of demanding clients and flakey freelancers, and you’ve got a recipe for something not [...]
I’m betting you have said on more than one occasion, “isn’t it funny, given what we do for a living, that we aren’t better communicators?” And you’re right it is funny in an ironic, funny way. But definitely not in a laugh all the way to the bank sort of way. In my work with [...]
Almost every agency owner I know wishes they didn’t have to do sales and wants to hire it out to an employee. I hear this every day because what we do is hard to sell. 99 out of 100 salespeople that an agency hires will not sell more than their initial salary and are usually [...]
Employees want to feel appreciated and like they belong -- show your employees that you care about them and that you're invested in their development. In this article I recently published to Entrepreneur.com, I discuss how to show your top performers that they are at the top of your list and why you should invest [...]
"Even if you’ve done everything possible to maximize your agency’s valuation, there will likely be surprises throughout the selling process." In this piece I recently contributed to Spinsucks.com I discuss how to maximize your company’s value to prep for the sale of your agency. No matter the size of your business, there’s a buyer out [...]
We manage our people, we manage client expectations and we manage our finances. And then there’s email management, biz dev management and a host of other things that are under our watch. But all of that focus on making sure that everything is running like clockwork can also jack up our stress. That stress shows [...]
Let’s look at some different ways organizations have taken a firm stand.
At the beginning of most of my engagements, I start by sending the client team a questionnaire that helps me establish a baseline understanding of how the agency approaches business development—strengths, weaknesses, skills, and areas of resistance. In it, I ask them to describe their ideal client. Here’s a sampling of what I hear more [...]
If you've been in the business world long enough, you know of systems. Perhaps you've read The E-Myth, Traction or another book and are fired up about them. But HOW? Where should you start? You're busy and so enmeshed in everything your business does that even thinking about which processes to systemise first is overwhelming. [...]
