<A guest post by Rosemary Breehl> Smart Ad Agency principals are getting a seat at the CEO’s table and they’re doing it by building client relationships. It’s a new day out there for all of us. Competition is tougher. There are now “ten marketing dogs chasing that one corporate car.” CEO’s today are under terrible pressure [...]
Every agency owner knows that they need to devote more time and attention to their business but they're so busy helping clients with THEIR business, it's tough to carve out the time to take care of your own. Any time I chat with an agency owner, they admit they struggle with the same issue -- [...]
Don't get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You've survived it and have earned the right to celebrate. A little. But now is not the time to take your eye off the prize. In this recovery period, agency management can be tricky, because we're [...]
According to the Q2 Pearlfinders Index, which is digital marketing research based on interviews with more than 4,000 marketing executives across all industries -- digital and social media services have become more sought-after disciplines, while consumer PR, though still popular, is becoming less of a consideration. However, agencies that only offer digital services are not getting the [...]
Several years ago I ran across a little ditty by Joe Adams that I've kept around just to re-read and remind myself of what business I'm in. Joe called it his Commandments for Running An Advertising Agency. It's a good reminder to all of us that it takes is a little common sense, enthusiasm and [...]
If you were being truthful about account executive training in your agency -- you just said, baptism by fire. We hired them and on their first day...took them to a client meeting and it was off to the races. The good ones thrive and survive and the ones who can't cut it, fade away. But [...]
What do you do about late (or non-existent) time sheets? Did I hear an echo? It seems that this question is asked again and again, year after year. The only modification in the conversation is whether or not you should do time sheets at all. (Watch for that discussion later this week.) The attitude of [...]
For the past 12 years, Agency Management Roundtable has conducted an annual salary and benefits survey looking at the trends in small and medium sized agencies. The survey results report allow agency owners to compare their salaries by position with how the rest of the country's salaries. The results are also presented by agency size [...]
Looking for ad agency project management software? You're not alone. I don't think there is an agency on the planet that doesn't struggle with managing dozens if not hundreds of projects on a given day. So many details, so many cooks in the kitchen and so many consequences if a single detail gets lost, misunderstood [...]
Should you be concerned about possible fraud in your business? You bet. Here are some things to pay attention to when it comes to business fraud prevention. You may think that because your agency is a small business that you aren’t susceptible to employee theft and fraud. In our work with agencies, the biggest problem is [...]
