The Fine Line Between Value-adds and Over-servicing Clients

One of the best compliments my agency ever received came from a client who said he never felt like we had our hand in his pocket. We were putting his interests ahead of our own, and that is usually the best way to build trust. Yet, as good as that comment made me feel, it wasn’t enough. Sure, [...]

Effectively Managing the Client-Agency Relationship with Scott Monty

As an agency owner you know how valuable effectively managing the client-agency relationship is. But it's getting tougher every day, as clients choose to work with multiple agencies and push for measurable metrics that proof that they money they invest with you is turning into leads and sales. So how do you earn that loyalty with your clients? [...]

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