So you’ve just hired a recent college graduate to handle your agency’s social media accounts. Congrats. Your Twitter account might get a few more followers, but you want more than that, right? The truth is that it takes more than hiring digital natives to make your agency digitally savvy. Don’t get me wrong — hiring [...]
If you’ve been in the agency business for any length of time you know that nothing is static in our world. But I’m not sure I’ve ever seen a constant state of change like our industry is in now. Many of these evolutionary changes in our business surround digital media buying, programmatic buying, and real-time [...]
Content marketing is all the rage but most of it is just packaging. Frankly -- agencies have been using content marketing for decades for their clients. It's not new. But what I think is new is the idea that agencies should use content to attract prospects for themselves. This type of content management strategy was [...]
Every business has a sales life cycle and communications agencies (whether you're an ad agency, digital, PR, etc.) are no exception. It used to be pretty straightforward -- you either chased after a prospect or met them at some networking event or got a referral but the face to face happened early on. Today, an [...]
I had the good fortune of being a guest on a RockStar Radio Network show a couple weeks ago to talk about a topic I believe in strongly -- agencies need to walk their social media talk. My good friend Steve Olenski was guest hosting for Carol McManus, the LinkedIn Lady and he asked me to [...]
