Here’s the ad agency structure kernel of truth you’ve been denying for too long. You can’t own/run a successful, scaleable agency and still be in the weeds of client work. You just can’t do it. I work with 200+ agencies a year and whether they’re small (1-15 people) or large independently owned agencies (100+ people) [...]
Here are some questions you should be asking yourself when wondering how to motivate your employees: Can you name ten ways in which you motivate your agency employees? Can you name one? Or are you too busy putting out fires to consciously think about keeping your team fired up and working at a peak performance level? [...]
<A guest post by Rosemary Breehl> Smart Ad Agency principals are getting a seat at the CEO’s table and they’re doing it by building client relationships. It’s a new day out there for all of us. Competition is tougher. There are now “ten marketing dogs chasing that one corporate car.” CEO’s today are under terrible pressure [...]
A non-compete agreement form is like fire insurance. It's a sickening feeling to see the smoldering ruins of your just-burned house, and wish you'd bought the insurance policy. The time to create your non-compete agreement is before you get burned. There's a widespread belief among the advertising agencies that we meet in our workshops and [...]
A couple weeks ago, I spent two days leading a workshop for account executives. In AMR's AE Bootcamps -- we talk a lot about how an AE is basically running a division of the agency and is responsible for the financial health of their division. Our goal is to help AEs realize that they have [...]
Don't get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You've survived it and have earned the right to celebrate. A little. But now is not the time to take your eye off the prize. In this recovery period, agency management can be tricky, because we're [...]
Looking for ad agency project management software? You're not alone. I don't think there is an agency on the planet that doesn't struggle with managing dozens if not hundreds of projects on a given day. So many details, so many cooks in the kitchen and so many consequences if a single detail gets lost, misunderstood [...]
Should you be concerned about possible fraud in your business? You bet. Here are some things to pay attention to when it comes to business fraud prevention. You may think that because your agency is a small business that you aren’t susceptible to employee theft and fraud. In our work with agencies, the biggest problem is [...]
