Agencies: Stop Thinking Like a Vendor and Act Like a Partner

In the formerly monogamous advertising world, polygamy now reigns. The modern version of the client-agency relationship leaves many agencies longing for the "Mad Men" era of sole partnerships, 9-to-5 schedules and heavy drinking by 3 p.m. -- but those days are long over. Today, firms seeking integrated solutions will often hire several agencies at once, [...]