Relationships

What your agency employees want from their boss

Have you ever wondered what your agency employees want from their boss -- AKA you? I just spent two days with a room full of account executives, teaching them how to add more value to their agencies and their clients. As part of the conversation, we talked about improving employee relations and the difference between what they think their bosses want from them…and what you, agency owners, truly do want from them. It's an eye-opening experience for them to say the least.  But then I turn the tables and ask them what they want most from you -- their boss. What I always find fascinating is that "more money" is rarely mentioned. Here's a partial list of what your best AEs want from you: They want to learn from you, your past experiences and work They want to keep learning and for you to give them access to workshops, webinars, etc. They want to get smarter in terms of how business works, not just marketing They want to know you're running the business in a fiscally responsible way They want to work someplace that is vibrant and has a fun/cool factor They want the "this job isn't M-F, 9-5" to work both ways But the number one thing, time and time again that I hear they want most -- they want you to notice their work, their effort and express your appreciation for them going above and beyond.  They work hard and part of the reason they do it is because they want your trust and respect. We all know, as agency owners, that we get going so fast that sometimes we forget to say "thank you." This is a great place to start when [...]

Tired of being treated like a vendor? Stop acting like one.

Agency owners and staff alike have been complaining to us for several years about the growing number of clients – including existing clients – who insist on employing the agency as needed, rather than maintaining a long-term working relationship. In other words, using the agency as a temporary source of specified services, rather than as a valued advisor. If you're tired of jumping through purchasing department hoops or being one of many agencies at the table -- there's a way out.  This doesn’t have to happen to you.  But you need to be willing to make sue changes. It's time to start acting  like an advisor and resist being mistaken for a vendor. How many times have you heard that if you look like a duck, act like a duck, etc., people will treat you like a duck? Maybe it's time for us to stop walking around, quacking! There are three key reasons why agencies are being treated like vendors today – one largely beyond your control and the others totally within you control. What you can't control The reason that's largely beyond your control is what's happening in businesses today. Many of them are experiencing workforce reductions and cost cutting because of the economy's ongoing struggles.  Unless you have a magic bullet for the economy -- you're going to have to find work arounds for this challenge. What you can control The reasons totally within your control are the willingness of agencies eager for income to behave like transient vendors, rather than being and presenting themselves as valuable long term advisors. The second reason that your agency gets stuck in vendor mode is that agencies have been hiring “nice” account managers whose focus in [...]

BABA_Popover05