Embrace the 50-20-30 Rule

What would happen to your agency if you were abducted by aliens? It seems like a silly question, but bear with me. If you were captive on another planet with no way to reach your team, would your company survive? If the answer is no, then I've got bad news for you. You built a company so you could give yourself a job. When you're caught up in the day-to-day operations of running an agency, it's hard to step back and imagine that the company could ever run without you. But if your absence would cause the agency's AGI to drop massively, you're doing something wrong. Agency owners who stay involved in client work long after they have a strong staff to manage those relationships end up working in their businesses indefinitely. Instead of lifting their heads up to focus on long-term strategies and expansion, they fill their days with client calls and customer service. Maybe you think working on client accounts demonstrates how committed you are to their needs. But what kind of example does this set for employees? You can't grow your company when you're micromanaging client accounts. You're just signaling that you don't trust your team. The more involved you are in client work, the less likely you are to build an agency that someone will want to buy. As the organization stagnates, staff members will leave for agencies where they see growth potential. As an agency owner, you must focus on cultivating big-picture opportunities. You do that by organizing your time around the business's top priorities. The 50-20-30 rule Agency owners should apply the 50-20-30 rule to how they spend their time. Start by allotting 50 percent of your time to [...]