thought leadership

How To Give Every Employee A Personal Stake In Your Company

If you’re a business owner, you want your employees to feel as personally invested in the company as you do–but you probably know that isn’t likely. Still, your management strategy can have a huge impact on how deeply invested your employees feel in the work you do together. And getting everyone on your team to think and feel as passionately as you do isn’t as hard as it sounds. All Hands on Deck As an owner, your business is your baby. You watch over it obsessively. You make choices based solely on what’s best for it, even if that means pain in the short term. But I’ve been through the battles of running a business for 30 years, working with baby boomers and millennials, fax machines and iPhones. The most pervasive lesson learned through all those years was simple: Running a business is not a one-person job. You have to share the load. Teach your team that when the company does well, everyone does well. If you try to do everything, not only will you exhaust yourself, but you’ll risk your staff–either intentionally or accidentally–pulling in the other direction. If it begins to look like the boss can handle everything, no one else will feel their own work is mission-critical. They’ll feel unimportant, and your whole team’s enthusiasm and investment will flag. Instead, make it known that you all share the same objectives, and it takes every single person’s contribution in order to achieve them. Driving the Business Forward Employees often want to take more personal ownership for the companies they work for, but leaders don’t usually have the time and energy to teach their entire staff what it takes to run a successful business–let [...]

Hey Agency Owner – How’s Your Thought Leadership Strategy?

We work hard to help our agency clients embrace thought leadership as a way to position themselves as a premiere choice among their competitors. Which means we need to walk our talk, eat our own dog food or whatever cliché you'd like to use to prove that it works. We're very grateful that many other publications seek us out to comment on various aspects of the agency business and we're always excited about sharing what we've learned and try to teach. Rather than making you hop all over the web looking for Agency Management Institute's examples of thought leadership -- we thought we'd give you this handy list. As always -- we'd love to hear your thoughts on any of the topics below. Digital Marketer -- 4 Ways to Build a Better Agency with Smarter Hires The Agency Post -- How to Stop Your Client From Shopping Around B2B Marketing -- 5 Ways to Avoid the Last Minute New Business Crunch Washington Post -- Overstaffing Can Break Your Small Business iMedia Connection -- Why You Need to Stop Billing By the Hour Smart Insights -- How Can Agency Account Managers Build Better Client Relationships Marketing Agency Insider -- 10 Ways to Establish Order in Your Advertising Agency HR.com -- When You Should Hire Full Time Staff Digiday -- Time to Retire the Digital Jedi The Agency Post -- Use Content to Tell Your Agency's Story The Agency Post -- Building An Internal Content Strategy for the Long Haul Score.org -- How to Transition from Corporate Thinking to Small Business Thinking CEO.com -- 4 Ways to Compete With the Big Guys Steamfeed -- One Page: The Short, Simple Way to Plan Your Agency's Future Linked2Leadership -- On Leadership, Workshops and Organizational Health Under 30 CEO -- Why Good Writing Matters and 4 Ways to Teach It to Your Team LinkedIn -- Marketers -- Take Digital Out of Your Vocabulary Washington [...]