Squeezing into a tight industry space requires knowing your customers and showing how you’re different.

Business leaders should learn who their customers are — even before marketing. You’ll never attract an audience if you don’t know who your target is (or what their needs are).

You’ll need to show customers you’re different — but not so different that you’re a shock to the system. If you’re subtle enough with your moves, customers will find delight in your ability to meet their needs where legacy companies missed out.

If you’re a startup eager to stand out, Startups.co recently asked me to create a resource to provide their readers with tips of the trade to differentiate you in our crowded industry space. I’d love for you to check it out and let me know what you think.