How to Automate, Augment and Accelerate Your Agency with Artificial Intelligence

In the marketing services industry, CMOs struggle to cross the marketing talent gap and, as a result, turn to performance-driven agency partners. But those partners are struggling to meet the needs of the market.  Agencies are expected to be immersed in marketing technology and well-versed in core disciplines like content marketing, SEO, paid search, social media monitoring and analytics. But many fail to attract, close and service business opportunities because they struggle to hire adequate talent, integrate new technology and address evolving client needs profitably. The result? Companies are taking marketing in-house, reports Mark Schaefer in Harvard Business Review, because agencies fail to evolve their services and skills fast enough to create value. It’s a huge problem for agencies, and one that artificial intelligence can help them address. Artificial intelligence presents a way for agencies to create more value faster, as well as automate, augment and accelerate their operations—improving results for clients and the bottom line.   Automate Consider how much time your team spends on repetitive and administrative tasks, such as drafting social media updates, writing data-driven blog posts, personalizing emails and website copy, managing paid media spend, conducting keyword research and more.  Even with the use of marketing automation software, most of these tasks require significant human involvement, distracting agencies from high-value strategic activities that drive lasting value for clients and the bottom line.  But what if we told you every one of these tasks, and many more, could be done more efficiently using artificial intelligence technology today? Tools like Automated Insights and Narrative Science can write stories at scale from data, vastly reducing the time it takes to write internal reports or external-facing content. A solution like Albert by Adgorithms optimizes paid [...]