All Agency Owners Need A Second-In-Command — Here’s How To Find One
As an owner, business development should be priority No. 1. However, it’s easy to neglect development if you’re jumping from task to task, constantly managing client crises. By identifying one or two leaders who can help you focus on the [...]
Your Employees Are Your Best Asset — Let Them Tell Your Brand Story
Your best brand advocates are your employees. A recent study showed that half of workers share employer-related content on social media, and one-third of them did so without being asked. It might be time that companies create employee advocacy programs [...]
Why “Do As I Say, Not As I Do” Is A Recipe For A Failed Agency
Accountability failure is chronic in our industry; it’s a tricky culture issue that causes us to lose our best employees and revenue opportunities. As agency owners, we must implement internal systems that help us keep our promises. Trust is at [...]
To Slow Down And Appreciate Agency Life, Get Grateful
Owning or leading an agency can feel like a never-ending high-stakes poker game. There’s always something to worry about. Too often, we’re so focused on what could go wrong that we don’t truly appreciate the things that go right. Of [...]
What Can Agencies Reasonably Do To Benefit From AI?
Every time you use a digital assistant, receive a recommendation from Amazon or use an app to find the fastest route, you’re using artificial intelligence. AI has changed our lives in countless ways, but I’ve noticed most agencies still struggle [...]
How To Sell Agency Services In Uncertain Times
Six actions you can take today to prospect and close business effectively in a chaotic economic climate without hurting your brand. This is not meant to be a cheesy, ‘glass-half-full’ platitude, but I think it’s an important question to ask [...]
Paycheck Protection Program: What it Means for Your Business
I was recently a guest on B2B Growth’s podcast discussing how to use the CARES Act to your agency’s benefit. I hope you take a few minutes to look at the overview of this podcast and listen to the full [...]
Measures Agencies Can Take To Make It Through COVID-19
Recently I was featured on the Hollywood Branded podcast, Marketing Mistakes (And How to Avoid Them) with CEO Stacy Jones, discussing what measures agencies can take to make it through COVID-19. Check out this quick synopsis and be sure to [...]
Surviving COVID-19
I was recently a guest on B2B Growth’s podcast discussing how agencies can still prosper during COVID-19. I hope you take a few minutes to look at the overview of this podcast and listen to the full episode soon. I [...]
COVID-19 Crisis Communication: Brands on Social Media [Study]
The COVID-19 crisis has literally turned our world upside down. This virus, like nothing before it, has managed to disrupt economies and ruin entire corporations while leaving tens of millions of people without jobs. However, companies were "constrained" to become [...]
