Surviving COVID-19
I was recently a guest on B2B Growth’s podcast discussing how agencies can still prosper during COVID-19. I hope you take a few minutes to look at the overview of this podcast and listen to the full episode soon. I [...]
COVID-19 Crisis Communication: Brands on Social Media [Study]
The COVID-19 crisis has literally turned our world upside down. This virus, like nothing before it, has managed to disrupt economies and ruin entire corporations while leaving tens of millions of people without jobs. However, companies were "constrained" to become [...]
Give yourself room to grieve
We are living through what feels like a surreal moment in time. I don’t know about you, but there are times when I have to stop and think “Is this real? Am I really on house arrest, wearing a mask [...]
10 Things You Can Do As COVID-19 Peaks
By Robin Boehler & Steve Boehler Founding Partners Mercer Island Group As Covid-19 begins peaking across the country, what do you and your agency do now? You’ve applied for your PPP loan, reassessed your business plan, and everyone is working [...]
Documents that agencies are being asked for — Paycheck Protection Program
Many agencies in the US applied (or tried to apply) for the Paycheck Protection Program (PPP) on Friday or over the weekend. We've been getting reports on what kinds of documents they're being asked for and have compiled a complete [...]
Agency owners — rest your brain
I'm worried about you. I can feel the strain and stress when I talk to you or you ask a question in one of our open mic webinars or I get your text at 1 am because we're in different [...]
Coronavirus impact on agencies as the end of March 2020
Agency Management Institute partnered up with Orbit Media to do a quick poll of agency owners to find out what the initial impact of the coronavirus had been on their agency. Since everything seems to be changing hourly – it’s [...]
The #1 Reason Why Agencies Aren’t Making More Money
Agency owners constantly ask me why they are always busy but are not making more money. The answer?—we write off too much time and overservice our clients to the death of our agencies. How do we figure out how badly [...]
We’re All In This Together: How Agencies Can Help Their Clients Weather Covid-19
By: Steve Boehler & Matt Driscoll of Mercer Island Group “Every brand is now in the business of public service.” - Ed Cotton, Creative Strategist Many companies are adapting their products, services and communications to be helpful to their communities [...]
Should you stop talking dollars and cents with clients?
There are days (and we love them) when price isn’t a barrier and that prospect gladly signs on the dotted line and off we go. But, we’ve all had the experience of being in front of a prospect who is [...]