If you’re going to go pro bono, at least get credit
I have yet to meet an agency owner who did not have a generous spirit. Whether your clients live in your community or not, every agency I know does a ton of pro bono work for the non-profits in their [...]
Agency Value In a Digital World – Purchase Price Structures
When digital was a novel offering, we saw agencies with that narrow focus receive extravagant valuations. Today, digital expertise has become a given rather than a point of differentiation. I heard the comment at an AMI event that basic online [...]
Consistency triumphs over bursts of brilliance
Last week, one of my mornings was consumed with podcast recordings and interviews. In some cases, I was the subject matter expert but in most, I was the host, asking questions of other agency- centric subject matter experts. By sheer [...]
Your employees are hungry to learn
A couple of months ago I spent two days sequestered in a conference room with 45 agency employees that all have “digital” in their job description, their daily work or on their long list of responsibilities. They were from 20+ [...]
The 5 Things Every Marketing Agency Should Look for in the Client’s Contract
Your marketing agency just got a great new piece of business. Terrific news! The creative team is full of energy and ideas, the account service folks are ready to roll, and billings will start climbing soon. After there’s a contract [...]
Sample travel policies for agencies
It’s a rare agency that does not incur any travel for either themselves or their clients. Because travel norms are very different for everyone, it’s important that the agency have a written travel policy that clearly spells out the processes, [...]
How to Keep Your Agency’s Top Talent Without Breaking the Bank
Agencies can no longer expect to hold onto fantastic writers, designers, or account managers for the next 20 years. In fact, they’re lucky if they can get three years. After surveying almost 1,000 marketing and advertising agencies, I learned that [...]
How we create AMI’s weekly videos
Hey there — folks have been asking me what tools I use to create our weekly videos, so I thought I would spell it out for you. Here’s the equipment I use. My criteria for anything I am using is [...]
Are you offering “the trail blazing benefit”?
In an AMI network meeting last week, the big topic was employee recruitment and retention. If your agency isn’t struggling with this issue, consider yourself one of the lucky few. Agencies (and it seems all businesses) are fighting tooth and [...]
Are You Reaching or Connecting With Potential Clients?
"Thanks for joining my network, Tom! I noticed you work for a recruiting agency. Have you heard about the NEW LinkedIn lead generation?? Let us bring recruited prospects to you on auto-pilot. If you would like to receive an [...]