A couple of months ago I spent two days sequestered in a conference room with 45 agency employees that all have “digital” in their job description, their daily work or on their long list of responsibilities. They were from 20+ different AMI agencies and the reason we were all together was that they wanted to pick each other’s brains. In advance of the meeting, they put together a nine-page discussion guide of all of the topics they wanted to cover.
I can’t tell you how impressed I was with these professionals. For two days, they shared, questioned, taught, learned and grew. They were so hungry to get better, to help their agencies get better and to help their clients knock it out of the park.
I know there are times when you, as an agency owner, get frustrated with your employees. They don’t always work in the way you want them to work. Or they may not burn the midnight oil at the office like you used to do. And they definitely are bolder about asking for what they want than we were in our early days. But I am here to tell you — they love their work, respect you and genuinely want to keep adding to their skills.
So take heart — your team is as committed to their craft as you were when you were their age.
My experience also reinforced one of the biggest takeaways from our AMI/Audience Audit research findings. The most important benefit from your employees’ point of view is educational opportunities and the chance to sharpen their saw.
That’s good news for your agency and for you.