Painful Truth for Many Agency Owners
I have a brilliant idea that I know could net me billions (with a b) of dollars. I should recruit/hire and train new business people for agencies. I could charge a premium for these sales superstars who not only understand [...]
Challenges and Opportunities: 3 Ways to Build a “Riches and Niches” Business Model
Every company has a niche—even those that serve other companies. Marketers need to understand that opportunity is not limited—value is. Most agencies offer a wide variety of services, but only a few can claim to be the go-to experts in specific [...]
End your New Biz Cycle of Feast or Famine
Everyone, even agency owners, makes mistakes now and then. However, the issue becomes more serious when the core of those mistakes (especially if they are repeated) is the agency's overarching business development strategy. If that is flawed, then the business [...]
4 Tips for Standing Out in a Crowded Industry Space
Squeezing into a tight industry space requires knowing your customers and showing how you're different. Business leaders should learn who their customers are — even before marketing. You’ll never attract an audience if you don’t know who your target is [...]
Why do agencies use the accrual method of accounting?
Most agencies use the the accrual basis method of accounting because it aligns more closely with how our businesses actually run and gives the agency owner more realistic numbers and metrics, so their decisions are better informed throughout the year. [...]
Planning
We preach to our clients that they need a marketing plan and budget. We ask about their goals so that our efforts help them cross the right finish line. We understand that it's pretty difficult to get to a destination [...]
Should I compare our agency to others?
How many times have you had a prospect say something like: You are a breath of fresh air compared to our current/old agency You actually understand our business Our other agency never asked us questions like this Wow - I [...]
How to Use Voice Controlled Devices to Drive New Business Development
Voice controlled devices (VCDs) like Alexa, Google Home, and Siri are exploding in the marketplace. There is no sign that the trend toward voice search and assistance is slowing down, and I’m here to assert that this trend can be [...]
3 Signs Your Advertising Agency Culture Is Starting to Stink
If your advertising agency culture sits on either end of two extremes, you don’t need an engagement survey or a high-priced consultant to confirm your reality. You can feel the energy when things are amazing, and you can smell the [...]
How to Multiply Agency Success With the Magic of Opportunity Stacking
There are so many things to do when marketing your business — how in the world do you get the most bang for your buck? I have already discussed how consistent action beats perfect action. But there is another principle [...]