I learned a few things spending two days with 30+ agency employees who are charged with delivering digital (websites, digital media, SEO/SEM, Adwords, apps, marketing automation, etc.) to agency clients. We did a deep dive into how they’re getting it done and how they’re staying current.
One recurring theme kept cropping up and that was the idea that agency owners and your account service team need to stay current too. You don’t need to know how to do it, but you sure need to know how to talk about it and sell it.
You and your AEs also need to, if you haven’t already, wrap your heads around the complexity of the work and how fluid it is in terms of the tools, techniques and unfortunately, the time it takes to get something done.
Bottom line is that the agencies that are making money on their digital projects are the ones who are working together to assemble proposals, timelines and setting client expectations. That last one, in particular, is a doozy!